Daniel Cook Design Inc
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Rt-hand Rule

Packaging that stands out

Sales of Plantronics PC and Gaming headsets were declining, threatening market share of a once-lucrative division. We were selected as part of a team to reverse this trend with revitalized packaging. Using simplified text, bold graphics, and eye-popping color, we focused on better differentiating between Plantronics products. The company dramatically increased sales within the year, and sales continued strong.



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