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Schwab Foundation
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Rt-hand Rule

Branding that builds new membership

The Schwab Foundation for Learning, founded by Charles Schwab to provide support for parents with children challenged by dyslexia, hired us to create the brand for its national launch. We worked to maintain regional influence and simultaneously project the Foundation into national prominence. With a smart new logo, and cohesive advertising and outreach, the Foundation was able to surpass national membership goals.



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